Hi, I'm Heinrich, a semi professional cyclist and graphic designer with a thing for shoes.

That's how this whole thing started. I was introduced to the LAKE brand through one of the owners whilst working in Dubai. From the first moment I saw a pair LAKE shoes I fell in love with them. I knew I would probably end...

Gunn-Rita Dahle Flesjå’s career is unparalleled. For over 20 years she has been a part of mountain biking world elite, and the queen of MTB is hungry for more! After the demise of the Multivan Merida Team at the end of the 2016 season Gunn-Rita has been working to continue cycling at the highest level. The Norwegian Lake and Merida distributor, Stians Sport AS, were quickly in...

Published on January 29th, 2016 | by Zoe

Style Icon: Nicole Duke

Like many people, Nicole Duke sees clothing as an extension of personality—what separates Nicole from the rest is that she’s turned this idea into a personal ethos. Her clothing isn’t just a projection of her personality, it’s part of who she is. I’ve never encountered a woman more true to herself; it’s impossible not to feel inspired after...

You do what you gotta do:

Minneapolis, a state traditionally known for it’s Northern European influences and traditionally a Red State by voting standards, Libertarian leaning centrists with some values added Lutheran influence sprinkled in for good measure. Don’t get me wrong, it is an endearing place, some journals have voted Minneapolis as the number one city for residing and being healthy. In fact the roots...

The comments below were submitted to our website, left by an unannounced author, but illustrates how I believe what each experience is or should be for Lake's customers. 

Like walking on glorious angel butts! Maybe it’s mercury poisoning from all the canned tuna fish I had to eat saving up to buy these beauties, but the moment I put them on I literally...