Lake story by Hutch
Connect art with bike passion…
My lifelong passion has always been art. Since I could remember I always wanted to be an artist. However at an early age I got involved in the family business as an A&P Mechanic’s Apprentice. After several years I had decided to follow my life dream and moved on to Art School where I focused on design. During my studies while living in the Chicago, I came to fall in love with cycling. At that time Mountain biking was at its height and the Messenger culture was still the counterculture. Being involved with these two differing sides of the cycling community, I felt it was that perfect combination of form and function that I had always enjoyed from my Mechanical background and my Design studies and thus that experience shaped the direction I wanted to head into for my future. Shortly after graduation from Art School I started working for Lake Cycling as a designer. This was perhaps one of the greatest decisions that I had ever made. Working with Lake gave me an incredible opportunity to continue pursuing two of my greatest passions, art and cycling. The experiences of working with and apprenticing under some of the greatest cycling geniuses & technical shoemakers have by far been one of the most rewarding experiences of my life. Now after 15 years of working with Lake I am still continuing to pursue my dream as an Artist/Designer/Cyclist.
My most recent “ultimate performance” would be the new CX402!
The CX401 is already a 5 year old design as it first went into production early 2008. However the CX401 has been an extremely well performing shoe that also lend itself to a lot of possibilities for customization. Developing a shoe that could replace the CX401 ended up being a bit of a challenge. For the CX402 I looked at all the aspect that were great in the CX401, the moldable carbon sole, kangaroo leather upper and BOA closure system and had put more focus on making the shoe fit even better while, streamlining the design to be modern as well as being able to lend itself to customization.
“Basically the shoes goal was to perform better than the CX401, fit better than the CX401 and look great in any color.”
One other place that I drew inspiration from was the original moldable Lake CX400 that we introduced in 2005. That shoe had some very unique fit features that we are picking up on again. Design wise a lot of influence comes from the industrial design world, taking design cues from several different segments that I feel relate to the end user for our specific products. For example our MTB shoes, I get quite a bit of influence from Adventure/Enduro motorsports. I like the design or KTM, Triumph and Ducati. Those brands each have a very unique take on their design language, as well as their approaches to colors. Though those three brands all take totally different approaches to their product, they all seam to achieve the same goal through different routes, that concept I really enjoy and try to emulate this thinking to make Lake a unique and well designed brand within our industry.
Connect with comfort. Connect with style. Connect with your ultimate performance.
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