Style is designed in - with Lake cycling shoes

Adding colour and personality to cycle shoes
Most cyclists will generally use 4 main cycling outfits during their spring and summer rides. We all have our favourites, and we all want to try to match the cycling gear we wear, as closely as possible. For me personally, I have a collection of cycling helmets over a spectrum of colours. I have a box filled with cycling socks, and yes, far too many cycling sunglasses than any rider would ever need. My theory is simple: if I can’t ride as well as a pro, I ought to at least try to look the part! Looking good is part of feeling good, and yes, cycling is a lifestyle as well as a sport – which is why riders spend so much effort in finding cycling products that reflect their personality.
However, most cycling shoe brands fail to recognise this and offer cycling shoes in a minimal colour palette. You can have black cycling shoes or white cycling shoes, generally speaking. Yes, despite choosing a variety of jerseys and bibs for the season, and adding these to their multi-coloured cycling wardrobe, most cyclists will simply have one pair of cycling shoes, and usually in a plain white or black colour option. I guess one issue is that many of the main cycle shoe brands offer only a limited number of colour options within their ranges.

What does colour mean to you?
However, here at Lake, we have multiple cycling shoe designs, with shoes created for different styles and types of riding, even within road cycling as a single genre. Within this vast model range, we have cycling shoes in various colours, from red, blue, yellow, and the usual white and black options. Add to this, we also have our Lake custom shoe design and colour option, available for many of our cycle shoe models.
Ask yourself one simple question: ‘What does colour mean for you?’ In truth, it’s a way that you can express your individuality with colours such as red, blue or a custom option of your own design. Colour can be a good reflection of your personality and can really speaks volumes in shoes – adding vibrant and brightexpression to your cycling outfit. It’s an opportunity for you to express yourself and to make a key statement.
Take for instance our CX302 lightweight and summer focused climbing shoe, or our new CX21C cycling shoe with laces, adding that classical touch of style. Dependant on how you feel and what type of ride you’re planning on, shouldn’t your cycling shoes also reflect this. After all, when we say that ‘one size doesn’t fit all’, this can also reflect on the styling element. Our Lake CX302 comes with 3 colour options, from hi-vis yellow to white and 2 differing black tones, whilst the CX21C has a vibrant blue colour option, alongside a more standard white choice. And, if you want to add red to your cycling shoe choices, then our CX219 road shoe has this as a standard colour option, alongside the more usual white and black shoe choices.

Make a statement – with Lake
At Lake, we don’t simply make some of the best fitting and most comfortable cycling shoes in the world. We also try to design cycling shoes that have a touch of style to them. Our custom shoe option is also available in most models - for a small extra fee - and you can add colour, logos and a touch of rainbow vibrancy to your own unique cycling outfit, with Lake still looking after your feet better than any other cycle shoe brand. For instance, current U.K. champion and Lake ambassador, Xan Crees, had a special pair of MX333 shoes made, with the national flag and its colours designed into the shoe.
Yes, whatever your own favourite colour is, we offer many different colours across our vast cycling shoe range; and, if you can’t see the colour you’d like on the model that you want to buy, then simply ask if we can create your own unique cycling shoes through our custom design programme. Don’t be afraid to enter the rainbow.
If you live a cycling lifestyle and want to ride in a way that reflects your personality, then paint your own canvas and add vibrancy and light to your cycling journey – with new and vibrant colour choices that more accurately reflect who you are. Chose Lake as part of your cycling statement; the world’s most unique cycling shoes – just like you!
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